I am a Creative Strategist Consultant specialised in brand image, working at the crossroads of luxury, arts, and culture. My work bridges strategic thinking and artistic sensibility to shape meaningful narratives and contemporary brand identities.
Over the past years, I have collaborated with leadin
g fashion and beauty houses on projects ranging from visual merchandising and retail concept development to show production and storytelling. This practice is complemented by my engagement in the visual arts, where I curate and support innovative publishing and exhibition projects.
Guided by a multidisciplinary perspective and a strong sensitivity to contemporary culture (from dance, digital arts, architecture, to alternative scenes and music), I craft elevated brand experiences that resonate across industries and audiences.
Paris, France
Creative and strategic consultant specialized in Brand Image within the luxury industry. I am working with brands, creative and communication agencies, as well as production, post-production, and event teams to support the development of innovative and high-end projects.
Services :
- Strategic Con
sulting (marketing planning strategy based on brand image, trend analysis, and social behaviour insights)
- Creative Direction & Concept Development (storytelling, visual concepts, and artistic curation)
- Project Management (creative project coordination, from inception to completion)
- Event Management (high-end events management aligned with the brand’s image and vision)
Paris, France
Artistic competitive intelligence and market research
Production Projects Management
(8-10 projects per month)
Artists advising
Book promotion
Paris, France
Executive short program focused on crafting strong brand identities through innovative, customer-centric approaches supported by digital technologies.
Paris, France
- Coordination of new Parisian retail concepts (Français-Bourgeois & Saint-Germain stores)
- Global VM concept production and roll-out management
- Budget oversight and external partner coordination (graphic designers, production & creative agencies)
- Cross-functional collaboration (Business Develop
ment, Marketing, Communication and export markets) to ensure a consistent and commercially effective omnichannel visual strategy
- Ongoing competitive benchmarking across fashion, fragrance, design, architecture, and art sectors
Paris, France
Briefing of the agency for guidelines creation
Coordination with other departments (Retail Education, Marketing,...) to prepare retailers’ docs
Paris, France
Multi-project management (4-5 projects concomitantly)
Creation of internal processes and training documents
Brief and quality control on the creative work
Agency
Beauty
Culture
Fashion
Luxury
Sustainability
Entertainment
Marketing
Art direction
Brand Marketing
Communication
Communication Coordination
Content Marketing
Content Writing
Microsoft Office (Word, PowerPoint, Excel...)
Adobe Photoshop
Sketchup Pro
Adobe InDesign
V-Ray
iwd
Adobe Illustrator
français
Langue natale
anglais
Courant
Permis de travail UE
Mobilité géographique envisageable
Madara Ulme
Clara De Winne
Ouardia Amari
Curatorial text written for Mirza Cizmic's art book publication.
Art press article on Pedro Oliveira’s first solo exhibition at Galerie Prima, following a strategic introduction and scenography consulting.
Critical text of the play Bérénice by Romeo Castellucci
