I am a creative visual strategist specializing in the fashion, cosmetics, and fragrances industries.
Holding a Master's degree in Luxury Marketing and Communication Strategy, my expertise lies in creative project management and crafting visual omnichannel strategies for innovative brands.
Over six y
ears in retail and wholesale industries, I honed my skills in visual analysis, trend forecasting, market insights, communication, and team management. Working with brands and agencies, I collaborated with diverse, international teams on multifaceted projects.
My passion for arts and culture helped me find inspiration in diverse and innovative fields such as contemporary dance, digital arts, modern architecture, alternative cultures, and electronic music. Additionally, I actively promote visual artists, connecting them with independent art publishers and curating artist exhibitions.
Today, I aspire to leverage my expertise to support brands in developing and reinforcing their visual omnichannel strategy by using art as a vector of differentiation and commitment.
Preparation of an exhibition :
- creation of the storytelling and the scenography
- creation of an artistic book and merchandising items
- communication plan
Artistic competitive intelligence and market research
Production Projects Management
(8-10 projects per month)
Artists advising
Book promotion
In charge of curating a street art exhibition in an alternative venue of over 300 m², showcasing more than 30 artworks.
Multi-project management (4-5 projects concomitantly)
Creation of internal processes and training documents
Brief and quality control on the creative work
Showroom set up & repack : VM guidelines application, stock management, transfert to HQ
Supported commercials during sales : proposition of alternative product, looks creation, model dresser
Agency
Beauty
Culture
Fashion
Luxury
Sustainability
Entertainment
Marketing
Art direction
Brand Marketing
Communication
Communication Coordination
Content Marketing
Content Writing
Microsoft Office (Word, PowerPoint, Excel...)
Adobe Photoshop
Sketchup Pro
Adobe InDesign
V-Ray
iwd
Adobe Illustrator
français
Langue natale
anglais
Courant
Permis de travail UE
Mobilité géographique envisageable
Madara Ulme
Clara De Winne
Ouardia Amari