Kenny Herthe
Creative Strategist & Curator
Kenny Herthe
Creative Strategist & Curator
Based in
Paris, France
Seniority
5 - 10 years experience
Gender
Male
Resume
About

I am a Creative Strategist Consultant specialised in brand image, working at the crossroads of luxury, arts, and culture. My work bridges strategic thinking and artistic sensibility to shape meaningful narratives and contemporary brand identities.

Over the past years, I have collaborated with leadin

...

g fashion and beauty houses on projects ranging from visual merchandising and retail concept development to show production and storytelling. This practice is complemented by my engagement in the visual arts, where I curate and support innovative publishing and exhibition projects.

Guided by a multidisciplinary perspective and a strong sensitivity to contemporary culture (from dance, digital arts, architecture, to alternative scenes and music), I craft elevated brand experiences that resonate across industries and audiences.

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Creative Strategy Consultant & Art Curator
Kenny Herthe Mar. 2024 - Present
Paris, France

Creative and strategic consultant specialized in Brand Image within the luxury industry. I am working with brands, creative and communication agencies, as well as production, post-production, and event teams to support the development of innovative and high-end projects.

Services :
- Strategic Con

...

sulting (marketing planning strategy based on brand image, trend analysis, and social behaviour insights)
- Creative Direction & Concept Development (storytelling, visual concepts, and artistic curation)
- Project Management (creative project coordination, from inception to completion)
- Event Management (high-end events management aligned with the brand’s image and vision)

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Visual Arts Specialist / Publisher Agent
Snap Collective Sep. 2023 - Present
Paris, France

Artistic competitive intelligence and market research
Production Projects Management
(8-10 projects per month)
Artists advising
Book promotion

Innovative Brand & Digital Marketing Strategies : Insights from the luxury industry
ESSEC Business School Oct. 19, 2026 - Nov. 27, 2026
Paris, France

Executive short program focused on crafting strong brand identities through innovative, customer-centric approaches supported by digital technologies.

Visual Merchandising Executive - L'Artisan Parfumeur
PUIG May. 2025 - Jul. 2025
Paris, France

- Coordination of new Parisian retail concepts (Français-Bourgeois & Saint-Germain stores)
- Global VM concept production and roll-out management
- Budget oversight and external partner coordination (graphic designers, production & creative agencies)
- Cross-functional collaboration (Business Develop

...

ment, Marketing, Communication and export markets) to ensure a consistent and commercially effective omnichannel visual strategy
- Ongoing competitive benchmarking across fashion, fragrance, design, architecture, and art sectors

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See 5 more achievements
Mugler SS25 Show
KCD Sep. 2024 - Sep. 2024
Paris, France

Event Manager / Production Assistant

Dior Cruise 25
Christian Dior Couture May. 2024 - Jun. 2024
Paris, France

Collection Merchandiser Assistant
Contributed to the wholesale market organisation:
- collection plan creation
- showroom prez
- market feedback synthesis

Exposition : “Transformer avant que l’on nous transforme”
Freelance Mar. 14, 2024 - Mar. 17, 2024
Paris, France

In charge of curating a street art exhibition in an alternative venue of over 300 m², showcasing more than 30 artworks.

Artists Agent & Exhibition Curator
Freelance Oct. 2023 - Mar. 2024
Paris, France

Preparation of an exhibition :
- creation of the storytelling and the scenography
- creation of an artistic book and merchandising items
- communication plan

Master in Luxury Strategy Marketing & Communication
EIML Sep. 2021 - Sep. 2023
Paris, France

(Specialised in Merchandising Strategy)

Global Merchandising Project Manager
COTY Mar. 2023 - Jun. 2023
Paris, France

Briefing of the agency for guidelines creation
Coordination with other departments (Retail Education, Marketing,...) to prepare retailers’ docs

Studio Project Manager
IWD Jan. 2021 - Jan. 2023
Paris, France

Multi-project management (4-5 projects concomitantly)
Creation of internal processes and training documents
Brief and quality control on the creative work

See 5 more achievements
European Bachelor in Merchandising and Commercial Management,
ENACO Jun. 2020 - Jun. 2021
Paris, France
Visual Communication Skills Certificate
MJM Graphic Design School May. 2020 - Dec. 2020
Paris, France
Visual Merchandiser & Showroom Assistant
Burberry May. 2019 - Mar. 2020
London, United Kingdom

Showroom set up & repack : VM guidelines application, stock management, transfert to HQ
Supported commercials during sales : proposition of alternative product, looks creation, model dresser

Visual Merchandiser
Céline Jan. 2019 - Feb. 2020
Paris, France

Opening preparation of rue Duphot and men’s stores' layout strategy
VM department stores: weekly rotation, cross-selling, product animation, zooning

Coordinator Visual Merchandiser Assistant
Inditex May. 2017 - Apr. 2018
Levallois, France

In charge of the overall image of the store
Increased shoes’ section sales
Management of 10 people

Industry sectors

Agency

Beauty

Culture

Fashion

Luxury

Sustainability

Entertainment

Skills

Marketing

Art direction

Brand Marketing

Communication

Communication Coordination

Content Marketing

Content Writing

Software skills

Microsoft Office (Word, PowerPoint, Excel...)

Adobe Photoshop

Sketchup Pro

Adobe InDesign

V-Ray

iwd

Adobe Illustrator

Languages

French

Native language

English

Fluent

Types of contracts
Freelance / Missions
Full Time
Part time
In house / Interim management
Personal details

UE working permit

Potentially open to relocate

Professional references

Madara Ulme

Clara De Winne

Ouardia Amari

Domestic Landscapes and Happy Narratives by Mirza Cizmic

Curatorial text written for Mirza Cizmic's art book publication.

India Leire / Pedro Oliveira. Duo Show. Paris, Prima Gallery

Art press article on Pedro Oliveira’s first solo exhibition at Galerie Prima, following a strategic introduction and scenography consulting.

Go to the article

Bérénice, d'après Racine, mis en scène par Roméo Castellucci

Critical text of the play Bérénice by Romeo Castellucci