Kenny Herthe
Creative Strategist
Kenny Herthe
Creative Strategist
Based in
Paris, France
Seniority
5 - 10 years experience
Gender
Male
Resume
About

I am a creative visual strategist specializing in the fashion, cosmetics, and fragrances industries.
Holding a Master's degree in Luxury Marketing and Communication Strategy, my expertise lies in creative project management and crafting visual omnichannel strategies for innovative brands.

Over six y

...

ears in retail and wholesale industries, I honed my skills in visual analysis, trend forecasting, market insights, communication, and team management. Working with brands and agencies, I collaborated with diverse, international teams on multifaceted projects.

My passion for arts and culture helped me find inspiration in diverse and innovative fields such as contemporary dance, digital arts, modern architecture, alternative cultures, and electronic music. Additionally, I actively promote visual artists, connecting them with independent art publishers and curating artist exhibitions.

Today, I aspire to leverage my expertise to support brands in developing and reinforcing their visual omnichannel strategy by using art as a vector of differentiation and commitment.

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Artists Agent & Exhibition Curator
Freelance Oct. 2023 - Present
Paris, France

Preparation of an exhibition :
- creation of the storytelling and the scenography
- creation of an artistic book and merchandising items
- communication plan

Visual Arts Specialist / Publisher Agent
Snap Collective Sep. 2023 - Present
Paris, France

Artistic competitive intelligence and market research
Production Projects Management
(8-10 projects per month)
Artists advising
Book promotion

See 2 more achievements
Event Manager / Production Assistant
KCD Sep. 2024 - Sep. 2024
Paris, France

Mugler SS25 Show

Collection Merchandiser Assistant
Christian Dior Couture May. 2024 - Jun. 2024
Paris, France

Dior Cruise 25 (WLG) wholesale market organisation:
- collection plan creation
- showroom prez
- market feedback synthesis

Master in Luxury Strategy Marketing & Communication
EIML Sep. 2021 - Sep. 2023
Paris, France
See 1 more achievement
Global Merchandising Project Manager
COTY Mar. 2023 - Jun. 2023
Paris, France

Briefing of the agency for guidelines creation
Coordination with other departments (Retail Education, Marketing,...) to prepare retailers’ docs

Exposition : “Transformer avant que l’on nous transforme”
Freelance Mar. 14, 2023 - Mar. 17, 2023
Paris, France

In charge of curating a street art exhibition in an alternative venue of over 300 m², showcasing more than 30 artworks.

Studio Project Manager
IWD Jan. 2021 - Jan. 2023
Paris, France

Multi-project management (4-5 projects concomitantly)
Creation of internal processes and training documents
Brief and quality control on the creative work

See 2 more achievements
European Bachelor in Merchandising and Commercial Management,
ENACO Jun. 2020 - Jun. 2021
Paris, France
Visual Communication Skills Certificate
MJM Graphic Design School May. 2020 - Dec. 2020
Paris, France
Visual Merchandiser & Showroom Assistant
Burberry May. 2019 - Mar. 2020
London, United Kingdom

Showroom set up & repack : VM guidelines application, stock management, transfert to HQ
Supported commercials during sales : proposition of alternative product, looks creation, model dresser

See 2 more achievements
In-Store Visual Merchandiser Assistant
Mango Nov. 2018 - Jan. 2019
Paris, France

In charge of the overall image of the store
Increased shoes’ section sales
Management of 10 people

Coordinator Visual Merchandiser Assistant
Inditex May. 2017 - Apr. 2018
Levallois, France

Ensuring the coordination between the field and stock
VM : weekly rotation, cross-selling, product animation, zooning

Industry sectors

Agency

Beauty

Culture

Fashion

Luxury

Sustainability

Entertainment

Skills

Marketing

Art direction

Brand Marketing

Communication

Communication Coordination

Content Marketing

Content Writing

Software skills

Microsoft Office (Word, PowerPoint, Excel...)

Adobe Photoshop

Sketchup Pro

Adobe InDesign

V-Ray

iwd

Adobe Illustrator

Languages

French

Native language

English

Fluent

Types of contracts
Freelance / Missions
Full Time
Part time
In house / Interim management
Personal details

UE working permit

Potentially open to relocate

Professional references

Madara Ulme

Clara De Winne

Ouardia Amari