hrough moodboards, storytelling, and color palettes, aligning with brand identity and market trends.
• Trend & Market Research: Conducting in-depth research into emerging styles, silhouettes, and innovations via inspiration trips, international trade fairs (e.g. Pitti Uomo), and online coolhunting platforms.
• Design & Technical Development: Creating detailed technical drawings and tech packs for both apparel and accessories, ensuring clear communication with global suppliers and manufacturers.
• Material & Fabric Selection: Sourcing and selecting fabrics, trims, and materials, balancing aesthetic vision with functionality and quality requirements.
• Supplier Communication & Quality Oversight: Maintaining constant communication with suppliers to monitor development timelines, resolve issues, and ensure the highest quality standards are met throughout production.
• Fitting & Pattern Adjustments: Leading fitting sessions with models, to ensure silhouettes align with the intended design and fit criteria.
• Styling & Visual Identity: Styling full looks for lookbooks, campaign photoshoots, and e-commerce assets, translating the collection’s concept into a compelling visual story.
• Creative Coordination: Overseeing all aspects of creative execution—including labels, hangtags, trims, and packaging—ensuring a cohesive brand image across every touchpoint.