ned by trends, algorithms and aesthetic overfamiliarity, Ringstad’s wheeled bags offer a challenge — not just an accessory. Every piece is unique. None will be reproduced. There is no “it” bag. There is only your bag.
Each of the five campaign bags is styled as a speculative character: part avatar, part affective glitch, part fashion ghost. Styled in a visual tone by Jenni Friis somewhere between Miu Miu delicacy and Juergen Teller realism, the project explores how fashion objects can destabilize rather than define personal identity.
But this isn’t just a critique — it’s a product. A sellable, durable, wearable one. One that asks buyers to question the very logic of wanting.
“I refuse to produce identical pieces,” says Ringstad. “I want every client — every stockist — to be forced to reflect on their own taste logic. These bags are a mirror, not a mask.”