Global Creative Director – Bourjois Paris (Coty)
Led the creation and management of Bourjois' in-house studio, driving a 360° brand relaunch. Spearheaded global campaigns across TV, digital, and print, redefined packaging, and revitalized the iconic brand identity. Orchestrated events and influencer
partnerships, revamped merchandising, and oversaw the redesign of boutiques for a cohesive retail experience. Collaborated with cross-functional teams to ensure seamless execution of creative strategies and brand consistency across all touchpoints.
Advertising, Beauty, Lifestyle
