rfaces and seductive imagery lie subtle promises that shape desires we never knew we had. Here, illusion and reality merge into a carefully curated dream—designed to make us crave more. In this world, Alice is the consumer—fallen deep into the rabbit hole of consumption, where she encounters characters that each personify a different marketing strategy: the temptation of “sex sells,” the subtlety of product placement, the power of associative imagery, and the lure of irresistible offers.