Mimansha Walia
Fashion PR & Marketing
Mimansha Walia
Fashion PR & Marketing
Based in
Rome, Italy
Seniority
1 - 3 years experience
Resume
About

I specialize in designing and executing 360° brand communication strategies - integrating PR, merchandising & styling, influencer collaborations, events, campaigns, and engagement to drive impactful results for global brands. Creative, resilient, and adaptable, with experience across three continents

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, I bring a strong international perspective and thrive on working with ideas, building lasting relationships, and developing and executing larger-than-life concepts.

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Fashion Assistant
My Dolce Vita Jun. 15, 2025 - Present
Rome, Italy

- Contribute to brand communication strategy, from ideation of fashion concepts to visual merchandising and elevating client experience.
- Assist with fashion styling and personalized client interactions.
- Liaise with suppliers for fabric procurement, support inventory management, and contribute t

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o trend-driven fashion buying decisions.

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See 1 more achievement
Global Master’s in Fashion and Luxury Brand Management
Rome Business School Oct. 20, 2024 - Oct. 15, 2025
Rome, Italy
Communication Executive
Catch Communication Feb. 2024 - Jul. 2024
Dubai, United Arab Emirates

- Successfully executed PR and communication strategies for EMEA lifestyle and fashion brands, boosting brand visibility by 27%+ across key markets.
- Managed social media for four clients across lifestyle, hospitality, fashion sectors, driving 22% average follower growth and stronger engagement.
- L

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ed events and influencer campaigns, driving impactful brand storytelling and consumer interaction across digital and offline channels.

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PR Intern
Matrix Public Relations Aug. 2023 - Feb. 2024
Dubai, United Arab Emirates

- Supported the team in 360-degree PR & Communication activities, ranging from influencer and social media management to brand strategy.
- Contributed to PR and marketing strategies, driving a 30% increase in brand awareness and client engagement in six months.
- Earned a letter of recommendation for

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outstanding performance and commitment during the internship.

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Content Intern
L'utopia Magazine May. 2023 - Jun. 2023
Pune, India

- Wrote and edited fashion and lifestyle articles, boosting website traffic and improving SEO performance.
- Managed influencer collaborations and coordinated sponsorships and partnerships, executing successful marketing campaigns

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Bachelor’s in Media and Communication
Symbiosis International University Apr. 2020 - May. 2023
Pune, India

CGPA: 9

Honoured
Academic Proficiency in English language
2017
India
Industry sectors

Fashion

Media

Luxury

Beauty

Software skills

Microsoft Office (Word, PowerPoint, Excel...)

Adobe Photoshop

Languages

English

Native language

Hindi

Bilingual

Italian

Professional knowledge

French

Basic knowledge