As a Creative Director with 15+ years in beauty, fashion, and luxury, I bring brands to life through strategic insight and storytelling. My global career includes impactful work with top agencies like Publicis, Ogilvy, DDB, and Grey London, and I've driven creative projects for brands such as Bourjoi
s, Garnier, Dior, and Louis Vuitton across digital, retail, and media. Founder of Tale Of You, I specialize in brand psychogenealogy, crafting narratives that foster authentic, emotional connections. With a rich, cosmopolitan background—from Haiti to Africa, London, and Paris—I thrive on shaping iconic brands and leading teams to create work that resonates and stands out in a crowded marketplace.
Paris, France
Tale Of You is a dynamic creative consultancy specializing in brand storytelling and campaign development. We leverage strategic thinking and psychogenealogy to create compelling narratives that drive brand success. As a Freelance Creative Consultant, I guide brands through storytelling intricacies,
ensuring narrative consistency. Leveraging expertise in art and creative direction, along with strategic planning, I advise on campaigns and oversee seamless project execution.
Paris, France
I spearheaded the Bourjois in-house studio for 4 years, crafting an integrated ecosystem where creativity and costs were harmonized, not just for financial efficiency, but also for holistic brand consistency and team collaboration. Overseeing the brand's TV/digital campaigns and in-house production,
I revitalized packaging, reintroduced iconic brand elements, and ensured product range coherence. Collaborating closely with PR, I orchestrated events and influencer partnerships. I led digital creative efforts, revamped merchandising, and transformed the retail experience. This immersive 360-degree brand involvement was a truly rewarding experience.
Paris, France
For nearly six impactful years, I served as an art director for esteemed brands such as Dove Hair, Klorane, and Louis Vuitton. Additionally, I led numerous high-stakes pitches for industry giants including Puig, Chanel, and Tiffany. Each project was a testament to my dedication to delivering excellen
ce in visual storytelling and brand elevation.
Paris, France
At DDB Luxe, my focus was on crafting creative concepts and providing art direction for renowned brands like Givenchy, Roger Gallet, and Cinna. Additionally, I spearheaded a pitch for Jaeger LeCoultre, a rewarding challenge that tested our ability to maintain brand consistency while resonating with d
iverse audiences. Continuously sourcing innovative ideas, we ensured each brand's message remained impactful and engaging.
London, United Kingdom
As a freelance Art Director for the Apple account, I played a pivotal role in the launch of a new smartphone, during a time when emphasis was placed on education and global connectivity. It was a privilege to be part of the process, witnessing firsthand how the brand ensured consistent messaging and
connection worldwide. Engaging consumers through innovative color schemes and interactive experiences was incredibly rewarding. Seeing how TBWA\MAL tailored processes for Apple was enlightening and has remained a valuable lesson in my ongoing brand understanding journey.
London, United Kingdom
At Pepper, a leading through-the-line advertising agency on Regent Street, I had the privilege of working with top-tier clients such as Disney, Legal & General, and Microgaming. My role involved conceptualizing and art directing advertising, direct marketing, and web activities, ensuring each client
received innovative and impactful campaigns tailored to their needs.
London , United Kingdom
While in London, I spearheaded creative concepts and provided art direction for pitches across various esteemed companies, including DRAFT FCB (for clients such as Dorchester, Saab, and the Post Office), MySpace (as a designer), Grey London (for the Boss range), FHM magazine, and TK Maxx. Each endeav
or showcased my ability to deliver innovative and compelling visual narratives across diverse industries.
Paris, France
L’École Intuit Lab is a French institute of design, digital and strategy co-founded in 2001 by academicians and designers. Its mission is to train high-level professionals who meet the specific needs of the graphic design and visual communication professions, while integrating the digital challenges.
L’École Intuit Lab is located in Paris, Aix en Provence, Mumbay and Kolkata and thanks to its its worldwide network of 20 partner universities, l’École Intuit Lab is a school that enjoys a strong international dimension.
L’École Intuit Lab is highly acclaimed by the profession et enjoys an excellent placement rate of over 95% within 6 months of graduation for its students who hold positions as art directors, UX/UI designers, graphic designer or digital designers in the largest creative agencies or companies in France and abroad.
Advertising
Agency
Beauty
Lifestyle
Luxury
Adobe CC Suite
Microsoft Office (Word, PowerPoint, Excel...)
ChatGPT
Midjourney
Spanish
Bilingual
English
Bilingual
French
Native language
UE working permit
