Karlita Sutela
Brand Marketer
Karlita Sutela
Brand Marketer
Based in
New York, United States
Seniority
3 - 5 years experience
Resume
Brand Consultant & Creative Dir.
Freelance 2020 - Present
New York, United States

- Cross-functional collaboration to align brand initiatives with business goals, leading to a 25% increase in brand recognition.

- Supported in the execution of $35K brand activation, boosting customer engagement by 65% and enhancing partnership retention by 20%.

- Leveraged global market trends an

...

d consumer insights to develop targeted brand strategies, optimizing brand activations.

- Strategized and executed a concise marketing media plan leading to greater targeting towards our key audience by growth of 10%

- Coordinate and maintain project timelines and deliverables across creative departments.

Past Clients: M.M. Culture Group, Barbara Sarnataro Coaching, Timi O

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Wardrobe Styling/Visual Brand Development
Freelance 2018 - Present
New York, United States

- Crafting visual aesthetics and wardrobe direction to elevate and align branding initiatives of commercial, digital, editorial, and celebrity clients.

- Utilize resourceful and creative thinking to manage campaign projects within budgets ranging from $500 to $35,000 while maintaining high-quality s

...

tandards.

- Foster personable relationships in fashion, art, hospitality, music, and luxury industries, facilitating seamless client development integrations.

- Develop strategy and execution which aligns with client branding goals
.
Past Clients: Duckwrth, Arlo Parks, Tiago PZK, Clinton Kane & More.

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Recipient
YellowBrick x NYU Clive Davis Scholarship
2024
New York, United States

YellowBrick x NYU Clive Davis Scholarship for their Music Industry Online Course Program

Recipient
Creative Futures x Soho House
2023
New York, United States

Winner of Creatives Futures x Soho House where I received a free global membership to Soho House and mentorship awarded by Creatives Future Collective, a platform aiming to shine light and resources on promising creative entrepreneurs from underrepresented backgrounds.

Jr. Business Development & Project Manager
Canopy Brand Group & Launch Innovations 2020 - 2021
New York, United States

- Established new customer accounts using online relationship building increasing partnerships by 10%.

- Formulated and presented research-driven, innovative brand strategies to senior team members daily.

- Supported in the development of informative brand pitch decks for clients, partners and fi

...

scal stakeholders increasing accounts by 10%.

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Live Your Reality: Detroit Public Schools
Detroit Public Schools 2020 - 2020
Detroit, United States

Produced and hosted a non-profit event for Detroit Public Schools in response to COVID-19 pandemic bringing together a community of music artists, visual artists and artisans to perform and sell there products.

Associates
Fashion Institute of Technology (FIT) 2019 - 2020
New York, United States

Degree in Fashion Business Management

Associates
American Musical and Dramatic Academy 2018 - 2019
New York, United States

Performing Arts Major focusing in Acting and Dance

Industry sectors

Fashion

Music

Advertising

Agency

Culture

Hospitality

Luxury

Skills

Content Writing

Corporate Communication and PR

Brand Marketing

Art direction

Styling

Researcher

Software skills

Asana

Monday

Microsoft Office (Word, PowerPoint, Excel...)

Adobe Lightroom

Adobe Photoshop

Canva

Shopify

Salesforce

Languages

Spanish

Professional knowledge

Types of contracts
Freelance / Missions
Full Time
Part time
In house / Interim management
Internship / Work-study
Collaboration
Professional references

Janelle Alexander

Andre Howard

StreetDreams Japan

Editorial Story for StreetDreams Magazine, Japan, styled by myself, Karlita Sutela

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L'Officiel Lithuania

Editorial Story for L'Officiel Lithuania styled by myself, Karlita Sutela

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Cosmopolitan Mexico x Arlo Parks

Editorial Story for Cosmopolitan Mexico featuring Arlo Parks styled by myself, Karlita Sutela

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